An Apprisal Of The Effect of
Globalization
On Media Performance In
Nigeria
BY
ODEKA OSASERE OGHENETEGA
Department Of Mass Communication
SEPTEMBER, 2013.
Abstract
The
needed technology to enhance media practice ae not readily available in order
for it to compete with the outside world. To this end therefore, the media are
said to be far from technological advancement. To achieve the objectives of
this study and also ascertain the effect of globalization on media performance
on the Nigerian mass media, the staff and audience of the Edo Broadcasting
Service (EBS) was used as a parameter for the study. In the course of this
research, survey method was used and this involved the administration of
questionnaire to staff and audience of Edo Broadcasting Service to obtain data
needed for the execution of the study. The Social Responsibility theory and the
Development Media Theory were adopted. To this end therefore, the study
recommended that infrastructures should be brought to the reach of the mass
media to get it equipped in order to meet with the present challenges and
requirement of the masses
TABLE OF CONTENTS
Contents Pages
Title Page - - - - - - - - - i
Certification - - - - - - - - - ii
Dedication - - - - - - - - - iii
Acknowledgements - - - - - - - iv
Abstract - - - - - - - - - v
Table of Contents - - - - - - - - vi
CHAPTER ONE
INTRODUCTION
1.1 Background
of the Study - - - - - - 2
1.2 Statement
of the Problem - - - - - 5
1.2 Research
Questions - - - - - - 6
1.4 Purpose
of Study - - - - - - - 6
1.5 Scope of
the Study - - - - - - - 6
1.6 Significance
of the Study - - - - - 7
1.7 Limitation
of the Study - - - - - - 7
1.8 Definition of Terms - - - - - - 7
CHAPTER TWO
LITERATURE
REVIEW
2.1 Introduction
to the Study - - - - - - 8
2.2 Current
Literature Review - - - - - 8
2.3 Relevant
Theory of the Research -- - - - 21
2.4 Summary
of the Study - - - - - - 22
CHAPTER
THREE
METHODLOGY
3.1 Design
of the Study - - - - - - 24
3.2 Population
of the Study - - - - - - 24
3.3 Sample
and Sampling Techniques - - - - 24
3.4 Method
of Data Collection - - - - - 24
3.5 Method
of Data Analysis - - - - - - 25
CHAPTER FOUR
DATA
PRESENTATION AND INTERPRETATION
4.1 Data
Presentation and Analysis - - - - - 26
4.2 Discussion
of Findings - - - - - - 38
CHAPTER FIVE
SUMMARY,
CONCLUSION AND RECOMMENDATIONS
5.1 SUMMARY - - - - - - - - 40
5.2 CONCLUSION - - - - - - - 41
5.3 RECOMMENDATIONS - - - - - - 42
References - - - - - - - - - 44
Appendix - - - -- - - - - - 46
CHAPTER ONE
1.0 INTRODUCTION
The conquest of distance, time and
cultural inhibition make globalization an outstanding development in the
history of mankind. According to Nabuife (2002:p.50), people of varied races
have been brought together in small and increasingly smaller communities.
Globalization, with the attendant
interaction and intermingling of economic forces of states in the international
system, is creating a world that is increasingly interconnected- making
national boundaries less important. Societies are affected more and more
extensively and deeply by the events of other societies. Nsude (2004:p.124) is
of the opinion that humanity has been organised into national communities
governed by territorial states and this is why the order of the day is global
markets, global communities, global conferences, global threats, among others.
This growing worldwide integration has produced a series of consequences: economic,
cultural and political, among others.
CHAPTER TWO
LITERATURE REVIEW
2.1 Introduction to the Study
In this unified global village, as
in all communities, there are inequalities existing from varying level of
industrial development among the component nations. The sphere of news,
information and communication structures, content and media performance are not
left out in these unequal relations. In view of the reality of the time
therefore, that is, on the part of the developing nation on awareness of and
consequently a protest against this imbalance.
However, the thrust of this chapter
is to review relevant literature with regards to globalization and media
performance in Nigeria mass media. This chapter will also employ relevant
theories and underscore their impact to the study.
2.2 Current Literature
Review
The contemporary media is offering
information and entertainment resources to a large audience, conveniently, and
at affordable prices. They expand the range of resources and can provide
interactive links between the consumer and the information provider. These
dramatic capabilities permit challenges and media modification according to
audience appeal.
Little wonder then Gilder
(1998:p34), opines:
”A new age of
individualism is coming, and it will bring with it an eruption of culture
unprecedented in human history”
We live in
an era of globalization, in which pollution, satellite broadcasting, and
products from the “global factory” stream across national boarders. Today’s
globalization is mostly “globalization-from-above”, an effort to expand the wealth
and power of the wealthy and powerful.
As
Gorostiga (1990) puts it, humanity itself is been discovered as one world, an
inseparable unit, a communal home linked to a common destiny. That destiny is
the product of a technological revolution, a revolution in information and
social communication.
CHAPTER THREE
METHODLOGY
This work was aimed at investigating
the effect of globalization on media performance in Nigeria, and Edo State
owned, Edo Broadcasting Service and the Nigerian Observer are studied in
relations to their acquisition of modern media technology which has been
transformed more than ever imagined.
3.1 Design of the
Study
Data for this research were
collected through the use of the questionnaire. For added information,
unstructured questions were asked where necessary that can precisely obtain the
relevant information from the respondent; and in doing this, questionnaire
containing close and open-ended questions where administered to the
respondents.
3.2 Population of the
Study
The
population of the study covered the editorial section of the two media houses
in view, the production department of The Nigerian Observer and her computer
room, and the Edo Broadcasting Service {EBS}, control room and Tv engineers of
the media.
3.3 Sample and
Sampling Techniques
The sample size for this study was
one hundred and twenty (120), which was selected using the stratified random
sampling technique from the population. The technique was considered important
because it classified respondents according to staff of each medium and then
audience into strata.
3.4 Method of Data
Collection
Data were collected through the use
of questionnaire. The questionnaires were self administered by the researcher
who waited and retrieved the questionnaire from the respondent. This was done
in other to avoid missing of the questionnaire.
3.5 Method of Data
Analysis
The simple percentage technique was
employed by the researcher in analysing the data gathered from the respondents.
CHAPTER FOUR
DATA PRESENTATION,
ANALYSIS AND INTERPRETATION
4.1 Data Presentation and Analysis
This aspect is divided into parts:
·
Presentation and
interpretation of data from the staff of Edo broadcasting Service {EBS} and The
Nigerian Observer.
·
Presentation and
interpretation of data on the audience of EBS and of The Nigerian Observer.
4.1.1 Staff of EBS and the Nigerian Observer
Table 1: Group categories of the
sampled organization
|
RESPONSES
|
NO. OF RESPONDENTS
|
%
|
|
EBS
|
15
|
50
|
|
Nigerian Observer
|
15
|
50
|
|
TOTAL
|
30
|
100
|
From
Table 1, it can be deduced that the sampled population can actually be used to
understand the effect of globalization on media performance. The sampling size
was appropriate because the number of professionals in the media outfit is
usually lower than that of the non-professional
CHAPTER FIVE
SUMMARY, CONCLUSION
AND RECOMMENDATIONS
5.1 Summary
In this study, the following
research questions were raised:
i.
What impact has
foreign technology on programming in the Nigeria media?
ii.
With the advent of
globalization, what measures are being taken in ensuring a balance in news and
information flow?
iii.
How much is Nigeria
involved in the information technology race?
The study
produced the following findings:
1. Foreign
media technologies have the overall impact on the economic, political and
social aspect of the Nigerian media, involving, for instance, economic growth,
the employment level and structure, income management, a change in requirement
for a particular human skill and capabilities. Due to lack of foreign
technology, there is still a major gap, between the need for information
technology and the capability to purchase them. There is also a shortage in
skilled man-power in the Nigeria media. Technological and managerial expertise
is still in the developmental stage. Some of these foreign technologies are the
tele-computer (talked about in the study), the multimedia computers, and
national fibre-optic networks, word processing terminals in newspapers firms,
laptop journalism, and satellite, among others. The absence of these equipments
in the media outfits has created a gap between the information rich and the
information sapped countries of which, Nigeria falls into the latter.
REFERENCE
Agba, P.C. (2002). Electronic
Reporting: Heart of the New Communication Age. Enugu: Snapp Press Ltd.
Bhuiyan, S. (2007). Impact of New Media Technology on
Society. http://asiamedia.ucla.edu.article.asp/?parented=52164.
Curran, J., Gurevitch, M., and Wallcott, J. (1977). Mass Communication and Society. London: Edward Arnold
Publish Ltd.
Cutter, J. (1993). Global
Vision: Beyond the New World Order. Boston, USA: South End Press.
